Raise your hand if you’ve ever been personally victimized by a collared shirt

It was Thanksgiving break, and I was home visiting my parents in North Carolina. I had recently picked up golf and we were headed out to play a round on a chilly fall day. I didn’t pack anything to wear, so I went to my childhood bedroom closet to see what I could find.

The only polo I had was a too small, neon green Lacoste polo that brought back haunting memories of popped collars and Uggs with skirts. Horrified, I ran out to a few of the athletic stores in town, but everything was overpriced and fit poorly. Begrudgingly, I wore the polo and a pair of ill-fitting waterproof pants. Meanwhile, the men in my family casually threw on good looking outfits – looking comfortable and polished.

 I realized then that there was no way I was alone in this, and it shouldn’t have to be this way for women in golf.

Women’s golf apparel needed a major facelift.

I quickly became obsessed with this vision - a golf apparel brand that not only looks fantastic but performs flawlessly. Here's what I set out to achieve: