Bye-bye, bad golf apparel
How we feel in our clothes impacts how we show up—on the course and beyond. I’ve always loved golf, but I could never find apparel that actually fit well or felt like me. Most options were either boxy polos or overly bright, floral skirts—and none of it felt designed with real women in mind.
With a background in business and a deep passion for changing the experience for women in golf, I created Beldrie—to bring flattering, functional, and feel-good pieces to the course. Because when you feel good in what you’re wearing, the game gets a little more fun—and a lot more welcoming.
"Golf apparel should do more than just meet a dress code—it should make you feel confident, comfortable, and like yourself. That’s why we design flattering, functional pieces that move with you and bring joy to your game."
— Blair HedleyFounder & CEO
The Story of Beldrie
How it started and how it's going.
2022
The Spark
I picked up golf and instantly fell in love with the game—but not the outfits. Everything felt either too boxy or too flashy, and none of it felt like me. (Cue the photo of me in one of my early, very questionable golf looks.)
2023
The Build
I decided to do something about it. I started sketching designs and creating prototypes—slowly and intentionally—because I knew this had to be done right. (Here’s me trying on one of the first samples).
2024
The Launch
In June, I launched Beldrie. What started as an idea turned into a brand—and we sold out of our first line in just three months. (This is me standing in front of the very first inventory delivery).
2025
The Momentum
Season 2 of Beldrie is here. We’re launching our second line, growing our community, and now have over 100 amazing ambassadors spreading the word. Our goal has always been to make something truly great and different, and that wont change. So stay tuned, we've got big plans!
Why Beldrie?
Because you deserve to feel confident in your game and in your life.
Golfwear Simplified
We take the guesswork out of getting dressed for the course—no loud prints, no stiff fabrics. Just effortless pieces that feel good and play well.
Quality Materials & Thoughtful Fit
Every piece is made with performance fabrics that move with you, in silhouettes that flatter real women’s bodies.
Led by an Every Day Player, Designed by the Pros
Founded by a golfer who was tired of compromising style for function—and built in collaboration with industry experts who know what works.